Over the last few months the teams at Tourism Media, Pacific and I have been hard at work, creating, producing, filming, and editing the Kegs of Glory series for launch.
This 10 part series commissioned by Expedia was designed to dive deep into the local craft brewer scene across Brisbane and Melbourne to further their brand with more local and authentic content. Our team crafted each documentary episode around a brewery; highlighting the brewer, community and spotlight on their biggest and best brew.
I was lucky enough to be apart of the filming process, going to each brewery and experiencing the community and passion that each brewer puts into their liquid creation. The series style evolved effortlessly as the project progressed, each day on-set coming up with new ideas on how to better connect and engage the audience.
When we came into post production, our weeks of work and style improvements were put to the test, we decided very early that the style should look “rough” and “authentic” while being quite polished around the edges. We aimed to give off that quality that Expedia desired while giving audiences the authenticity of a local production.
It was an amazing experience to work from start to finish on such an exciting and passionate project. The teams behind the series really helped pull everything together, truly an amazing family of creators.
The Kegs of Glory campaign is still currently running and can be seen via https://www.expedia.com.au/explore/kegs